April 27-29 | Scottsdale, AZ
We established the Digital Marketing Strategies Conference to foster a community where automotive professionals can exchange ideas, inspire each other, and make new connections. Years later, the Digital Marketing Strategies Conference has grown into a premier event in the automotive sector, notorious for hard-hitting strategies and conversations around innovation. We’ve hosted over 400 speakers and welcomed thousands of attendees ranging from Fortune 500 executives to single-point store managers and some of the industry’s most celebrated innovators.
Our attendees share our belief that automotive digital marketing is an ever-evolving skill that drives better service, personalization, and sales. Each year, we focus on bringing you the latest strategies, technologies, and proven results. Our event is designed to deliver engaging experiences, practical education, and solutions you can put to work at your dealership right away.
See all the advancements we’ve made in the past year to continue providing you with the best experience we can. We look forward to welcoming you to Scottsdale, Arizona, on April 27th to take advantage of everything the Digital Marketing Strategies Conference offers.
The 2025 Digital Marketing Strategies Conference has found a new home at the luxurious Westin Kierland Resort & Spa. Set in vibrant and scenic Scottsdale, Arizona, this new venue has been carefully chosen to merge excitement with functionality to promise an unforgettable experience for all attendees. With its stunning landscapes and resort-style amenities, the Westin Kierland offers the perfect backdrop for both learning and leisure, promising a conference like no other.
Westin Kierland Resort & Spa boasts a blend of contemporary luxury and classic comfort, providing an ideal setting for professional growth and relaxation. Attendees can enjoy world-class golf courses, a rejuvenating spa, and multiple pools—each designed to help you unwind after engaging sessions. The resort’s commitment to exceptional service ensures a seamless experience, from the state-of-the-art conference facilities to the gourmet dining options that cater to all tastes.
At this year’s DMSC, Brian Pasch will take a step back from the spotlight to introduce a more collaborative approach to our agenda.
We’ve handpicked four high-interest topics, each guided by a leading expert to help spark innovation and enhance your strategies. These sessions are your chance to learn directly from top professionals in Paid Media Advertising, First-Party Data, AI in Automotive, and Lead Generation. Expect fresh ideas, actionable insights, and game-changing perspectives that will take your business to the next level.
Explore the dynamic world of Paid Media Advertising at DMSC. These curated sessions will dive into the latest strategies and tools that can maximize your advertising ROI. Learn how to effectively allocate budgets, target the right audiences, and leverage emerging platforms to drive more traffic and conversions. Whether you’re a seasoned marketer or looking to amplify your advertising skills, this session will provide valuable insights into optimizing your paid media efforts.
Enhance your lead generation strategies with insights from our expert-led sessions. Learn the latest techniques and technologies to attract and capture high-quality leads. The discussion will cover a range of effective tools from SEO and content marketing to digital outreach and social media strategies. Whether you aim to increase volume or improve the quality of your leads, this session will provide the insights you need to transform your lead generation strategy.
Unlock the power of First-Party Data in this comprehensive session. With increasing privacy regulations and the phasing out of third-party cookies, first-party data has become more crucial than ever. Learn how to collect, manage, and activate your data to deliver personalized experiences and drive customer loyalty. Experts will share data privacy best practices and strategies for leveraging data to build stronger customer relationships.
Delve into the transformative role of Artificial Intelligence in the automotive industry. This theme will cover how AI is reshaping everything from vehicle design and manufacturing to customer service and marketing. Learn how AI is revolutionizing daily operations by boosting efficiency, cutting costs, and delivering personalized customer experiences. Explore current and future AI applications in the automotive industry to stay ahead of the curve.
Our event team is dedicated to crafting a schedule packed with actionable content while keeping the energy high and your mind engaged. This year, we’ve fine-tuned the experience with seamless transitions between mainstage sessions, energizing breaks, recreational activities, and shorter, impactful sessions—giving you the perfect balance of dynamic learning and diverse content exploration.
The team may or may not have gone to battle with our founder on your behalf to make what might just be the most important announcement yet…
Breakfast now starts at 8:00 AM instead of 7:00 AM. Phew! 😮💨
In previous DMSC gatherings, such as our notable events in Napa Valley, CA, we’ve always included activities designed to rejuvenate the mind after days filled with intense learning. For the 2025 Digital Marketing Strategies Conference, we’re excited to enhance this tradition. Our team has carefully scheduled two engaging activities within the agenda, offering attendees unique opportunities to relax, network, and have fun. These specially planned events are perfect for forging new connections and unwinding in a relaxed setting, ensuring a well-rounded conference experience.
Swing into action at our exclusive Golf Tournament, hosted on the breathtaking courses of the Westin Kierland. This shotgun-style event features foursomes for a blend of friendly competition and unparalleled networking opportunities. Enhance your conference experience by teeing off with fellow attendees, enjoying not just the game but also fun extras that make our tournament truly unique. Remember to sign up for the tournament when you purchase your conference ticket, as this add-on option is available during the checkout process.
Dive into the fast-paced action at our Pickleball Tournament, organized on scene at the Westin Kierland. This recreational event is structured with teams of two, offering an exciting mix of competition and networking. Join fellow attendees to paddle your way through matches that promise not just exercise but also a fantastic opportunity to make lasting connections. Make sure to sign up for the tournament when purchasing your conference ticket, as this is an optional add-on during the checkout process.
Your feedback spoke loud and clear: guests wanted more hands-on, educational experiences. In response, we’ve elevated our workshop sessions. With 15 workshop sessions scheduled and just three different content focuses per block, you’ll now enjoy a deeper, more focused dive into the content that matters most to you.
15 workshop sessions total
3 sessions per workshop block, 5 blocks
9 hours total of hands-on education
Experience the excitement of our all-new Flash Talks, a dynamic session format inspired by the PechaKucha presentation style. Each speaker will have a rapid-fire slot to present 20 slides, each for 20 seconds, offering concise insights and innovative ideas. These talks are designed to ignite discussion and provide quick, impactful learning.
Three rounds – Sunday, Monday and Tuesday
Presenters will leave time for questions from the crowd
Encouraged that you to visit their booth and dive deeper!