Automotive Director of Sales & Strategy

Born and raised in the land of General Motors Flint Michigan, automotive runs deep in Tara’s family and way of life. From a young age she was fascinated with cars and remembers her father bringing new Demo’s home from the dealership to take them out for a spin. It was inevitable that this was her path.

After her service in the U.S. Army  Tara followed that path.  Working in dealerships for over 20 years from Sales to General Manager and with brands such as Chevrolet and Mercedes Benz, Tara helped dealers refine their processes, become more efficient and sell more cars.

Following her passion and strategic mind for being able to efficiently reach current and prospective car buyers, she switched gears to work with DATA and companies who possess it.

Working within Spectrum Reach, a connectivity company, she is building partnerships with OEM’s, automotive tech companies, agencies, and dealers large and small to help them convert big data into useable data. Providing activation on their customers data so that they can effectively and efficiently reach the audiences that matter.

Smarter marketing requires informed data, at Spectrum Reach working as the Director of Sales & Strategy Tara brings industry leading data sources with the Spectrum Reach data network, to create an advertising solution that reaches the auto buyers the dealer is looking for more efficient and effective way and keeping it all privacy compliant.

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