Len Short serves as executive chairman at Lotlinx. A respected leader in business for decades, Short uses his strong background in digital media to drive the company’s strategy, branding and customer service. Prior to founding Lotlinx, Short was the founding chief marketing officer at (product)RED, executive vice president of brand marketing at AOL/TimeWarner and chief marketing officer for Charles Schwab & Co. He also held various positions at national agencies such as NW Ayer, Ross Roy and Digitas. For his involvement in the automotive community, Short has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes.

speaker sessions

Adapting to the New Normal: Reshaping Inventory Management for Dealers

Presented by LotLinx

In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for supply chains have reverted back to a more pre-pandemic landscape, combined with a still-challenging economy, dealers find themselves facing new challenges. Now more than ever, it’s imperative for auto retailers to return to a pre-pandemic mindset, where they were hungry and searching for the right competitive edge in their approach to inventory management and pricing strategies.

In this session, dealers will learn how to reevaluate their inventory management and pricing strategies. By returning to smart fundamentals and embracing proactive approaches, dealers can adapt to the evolving market dynamics and thrive in the competitive environment.



Day 3




Waterloo Ballroom








Waterloo Exhibit Hall


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