Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.  Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State.

Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; served as advisors to AdGear, a DSP and SSP that became Samsung Ads; and built a video business for NTENT, a search engine and search monetization provider to mobile carriers.

Atul serves as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California, attended UCLA, and now resides in Houston, TX.

speaker sessions

API Integrations: Why Are We Still Fighting For Interoperability

Orbee • CDK Global • Pasch Group

The interoperability between automotive software providers is still limited by the lack of API support. The good news is that dealer groups, who are investing in CDPs, are forcing vendors to open up their platforms for bi-directional access. There are some breakthrough cases that will be discussed as well as vendor support for the ASC standards for GA4.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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