Sr. Director of Product Marketing

Anu leads automotive retail marketing strategies for CDK Modern Retail. As Senior Director of Product Marketing, she oversees Digital Retail, CRM and F&I, helping businesses solve issues, address customer hurts, and drive profits by leveraging technology and data to drive decisions.

Steeped in retail automotive product development knowledge, customer experience, go-to-market strategies and market insights, Anu brings a fresh perspective of how modern, secure and intelligent software can provide a seamless experience in a more agile environment, providing auto retailers with competitive solutions to deliver the best service.
Anu has held leadership roles in marketing and sales throughout her career, helping companies grow market share. Prior to CDK, Anu served as regional sales director of Global Markets Advanced Enterprise Solutions for AT&T and was business principal and agent for Roberts & Roberts Insurance in Portland, Ore.

Anu is a seasoned industry guest speaker, including J.D. Power Auto Forum New York, Women of Silicon Valley and Modern Retail Conference. Anu is a graduate of Oregon State University, earning her Bachelor of Arts degree.

speaker sessions

API Integrations: Why Are We Still Fighting For Interoperability

Orbee • CDK Global • Pasch Group

The interoperability between automotive software providers is still limited by the lack of API support. The good news is that dealer groups, who are investing in CDPs, are forcing vendors to open up their platforms for bi-directional access. There are some breakthrough cases that will be discussed as well as vendor support for the ASC standards for GA4.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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