AI tools are everywhere, but not all of them deserve a place in your dealership. This session breaks down how to evaluate, select, and implement AI solutions that actually improve performance. From lead response and follow-up automation to marketing workflows and reporting, you’ll learn how to build a practical AI stack that supports your process instead of complicating it. Walk away knowing which tools are worth your time, how to integrate them effectively, and how to avoid shiny-object distractions that slow your team down.
Key Takeaways:
A framework for evaluating AI vendors and solutions
How to align AI tools with your existing processes and team structure
Common implementation mistakes and how to avoid them
Where AI delivers measurable ROI in sales and marketing
Join this session to build an AI strategy that strengthens your operations instead of adding noise.
Date:
Day One – Sunday
Time:
3:45PM – 4:30PM
Room: