Adam Pavkov
Affinitiv
Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.
Affinitiv
Pasch Group
Foureyes
Client Command
Clarivoy
The promise of CDPs has always been to provide rich behavioral insights that could be used to deliver better customer experiences. While that premise still holds true, too many retailers have struggled with activating this newfound intelligence. In this session I’ll show you how AI is being used to unlock the power of CDPs and deliver a concierge-like experience at every point in the customer lifecycle.
Impel
Pasch Group
Marketing automation platforms are being enhanced with first-party data management platforms (CDP/CXP) to elevate marketing outcomes. Advances in MarTech are driving better marketing results and delivery opportunities. Learn from leaders in the MAP/CDP landscape to learn which platform approach is the best fit for your dealer group.
fullthrottle.ai
Activator Dealer Solutions
Pasch Group
Outsell
Fullpath
Join Brian Pasch in the Ballroom for the signature Industry Update Kickoff discussing the latest breakthroughs in the automotive industry!
Pasch Group
Must sign up for the training at the final steps of ticket checkout. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.
In this workshop we will review how to create adhoc reports using GA4 Explorations and also how to build robust reports using GA4 data in Looker Studio.
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