Chief Product Officer

Adam Pavkov is Affinitiv’s Chief Product Officer. Based in Austin, Texas, Pavkov is responsible for overseeing the product strategy, innovation, and dealership marketing strategy across all the Affinitiv portfolios and for their key OEM customers. Prior to becoming Chief Product Officer, Pavkov was the former Head of Automotive Retail at Meta (Formerly Facebook), leading the North American dealer advertising business with responsibility for defining dealer strategies, vertical product development, thought leadership, and direct management of the OEM programs, top dealer groups, and the software and agency partner ecosystem. Prior to Meta, Pavkov led the audience and data product organization at Cox Automotive. Pavkov is a graduate of the University of Connecticut.

speaker sessions

The Year of the Audience: Leveraging 1st and 3rd Party Sources

Client Command • Foureyes • Clarivoy • Affinitiv

Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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