fbpx

3:45pm

Day 2

Marketing

Sales

Data

Beyond

The Year of the Audience:

Leveraging 1st and 3rd Party Sources

The Year of the Audience: Leveraging 1st and 3rd Party Sources

Client Command • Foureyes • Clarivoy • Affinitiv

3:45pm

session time

Panel

session type

Waterloo Ballroom

room

Monday

day

Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.

speakers on this session

related sessions

Are Traditional Marketing Audiences Still Viable?

Presented by Client Command

Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.

Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?

9:00am

|

Day 2

|

Workshop

|

Room 402

Marketing

Data

Sales

Beyond

3:45pm

|

Day 2

|

Panel

|

Waterloo Ballroom

|

Client Command • Foureyes • Clarivoy • Affinitiv

Sponsored by:

CDP Considerations: What Are Dealers Groups Looking for In a Partnership?

Join me and leaders from large dealer groups on how they are looking at CDP technology and partnerships. Listen to their recommendations from their shopping and implementation experiences.

2:30pm

|

Day 1

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

3:45pm

|

Day 2

|

Panel

|

Waterloo Ballroom

|

Client Command • Foureyes • Clarivoy • Affinitiv

Sponsored by:

Customer Data Platforms: Planning and Implementation

Certified Automotive Marketer Course

This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.

2:00pm

|

Day 3

|

Learning Lab

|

Room 401

Marketing

Data

Sales

Beyond

3:45pm

|

Day 2

|

Panel

|

Waterloo Ballroom

|

Client Command • Foureyes • Clarivoy • Affinitiv

Sponsored by:

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix • Auto Genius

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.

8:00am

|

Day 2

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

3:45pm

|

Day 2

|

Panel

|

Waterloo Ballroom

|

Client Command • Foureyes • Clarivoy • Affinitiv

Sponsored by:

get your tickets

Don’t get left behind, join us in Austin for the freshest insights, strategies & processes

book your stay

Already purchased your ticket? Book your stay with our room block for a discounted rate

support

Have questions? Contact us for assistance