Lead Technology Manager - Marketing Technology, DIRECTV

Vic Elliott is an accomplished marketing technology expert with a track record of driving impactful strategies and leveraging cutting-edge tools to achieve business objectives. With years of experience in the dynamic intersection of marketing and technology, she brings a wealth of expertise to the forefront of digital innovation.

Currently serving as the Lead Marketing Technology Manager at DIRECTV, Vic spearheads initiatives that harness the power of data and technology to optimize marketing performance. In this role, she oversees the setup and integration of Customer Data Platforms (CDPs) to ensure safe and secure marketing technology operations. Previously, she played a pivotal role in establishing AT&T’s Taxonomy system, resolving data inconsistencies across channels by leveraging sophisticated tech stacks and fostering interoperability.

speaker sessions

Corporate Success Stories with CDPs

Tealium • DIRECTV • Morgan Auto Group

Customer Data Platforms (CDP) are commonplace outside of the automotive industry. Listen in to our conversation with Vic Elliott, from DIRECTV on her project to launch a CDP (powered by Tealium) for their marketing and business needs. We will also hear from Jim Kosobucki from the Morgan Auto Group on his experience launching an enterprise CDP using the Tealium platform. We will also provide time for a live Q&A session as well.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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