Vic Elliott is an accomplished marketing technology expert with a track record of driving impactful strategies and leveraging cutting-edge tools to achieve business objectives. With years of experience in the dynamic intersection of marketing and technology, she brings a wealth of expertise to the forefront of digital innovation.

Currently serving as the Lead Marketing Technology Manager at DIRECTV, Vic spearheads initiatives that harness the power of data and technology to optimize marketing performance. In this role, she oversees the setup and integration of Customer Data Platforms (CDPs) to ensure safe and secure marketing technology operations. Previously, she played a pivotal role in establishing AT&T’s Taxonomy system, resolving data inconsistencies across channels by leveraging sophisticated tech stacks and fostering interoperability.