Customer Data Platforms (CDP) are commonplace outside of the automotive industry. Listen in to our conversation with Vic Elliott, from DIRECTV on her project to launch a CDP (powered by Tealium) for their marketing and business needs. We will also hear from Jim Kosobucki from the Morgan Auto Group on his experience launching an enterprise CDP using the Tealium platform. We will also provide time for a live Q&A session as well.
CDP Considerations: What Are Dealer Groups Looking for In a Partnership?
Join me and leaders from large dealer groups on how they are looking at CDP technology and partnerships. Listen to their recommendations from their shopping and implementation experiences.