Supercharging Your CDP: Combining Deterministic and Probabilistic Identity Resolution to Maximize Match Rates

Most CDP implementations underperform not because of the platform, but because they are missing a powerful identity layer. Join Garrett Roach and Mike Morgan of Launch Labs alongside Jim Kozobucki of Morgan Automotive Group to explore how combining deterministic CDP capabilities with advanced probabilistic identity resolution unlocked greater scale, accuracy, and performance from Tealium for Morgan Automotive Group.

Discover how to strengthen your identity foundation, increase match rates, and unify fragmented data into a single actionable and measurable customer view. You will also learn how to quantify the ROI of identity investments and marketing spend through improved acquisition efficiency, stronger audience activation, and clear bottom-line outcomes.