Certified Learning Labs

build the in-depth skills to
fill the gaps in your dealership

build the in-depth skills to fill the gaps in your dealership

Have you ever felt like a workshop just wasn’t enough? Our all-new Learning Labs extend education beyond the days of the event with a 4-month blend of virtual and in-person training sessions for comprehensive learning

Dmsc certified Learning labs are
Your opportunity to become an expert

Dmsc certified Learning labs are Your opportunity to become an expert

Power-User Labs

Specialized Skills

Participants in the Power-User Labs will learn the ins-and-outs of a proprietary marketing platform directly from the teams who design and manage them

Certified Training Labs

Comprehensive Skills

Master the use of essential industry tools in our Certified Training Labs, taught by specialists with advanced training for effective and efficient learning

How It Works

what you can expect from the labs

01

Secure your DMSC Tickets and choose your preferred Learning Labs for Sunday’s and Tuesday’s sessions.

02

Participate in three virtual lessons to enhance your skills, setting the stage for success in the upcoming Live Lab.

03

Join our WhatsApp support group for assistance and feedback from mentor and peers prior to the Live Labs.

04

Complete your certification journey at DMSC24 in Austin, engaging in the labs you’ve chosen and prepared for.

1

Secure your DMSC Tickets and choose your preferred Learning Labs for Sunday’s and Tuesday’s sessions.

2

Participate in three virtual lessons to enhance your skills, setting the stage for success in the upcoming Live Lab.

3

Join our WhatsApp chat group for assistance & feedback from mentor & peers prior to the Live Labs.

4

Complete your certification journey at DMSC24 in Austin, engaging in the labs you’ve chosen and prepared for.

explore the sessions

technical guidance and a thriving community
combined into one educational experience

Three Virtual Introductory Lessons

Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training

Student Community Chat Group

Join a thriving WhatsApp community of other lab attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more

Expert Instructor Support

Our lab instructors are there to help if your lab community can’t solve your problem. Chime into the WhatsApp support group and your mentor will dive in to find your solution

Two Hour Live Training at DMSC

Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!

learn from the experts
to become an expert

labs included with
all dmsc tickets

dealer tickets

$595

Gain actionable strategies that push dealers to the next level

Customer Data Platforms: Planning and Implementation

Learning Lab

This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.

2:00pm

|

Day 3

|

Learning Lab

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Paid Social Media Advertising for Automotive

Learning Lab

Dive into Paid Social Media Advertising for Automotive, mastering Meta and TikTok basics, from setup to strategy development. Progress through building audiences and crafting ads, to dynamic advertising and catalog management. The course wraps up with a 2-hour hands-on session, focusing on practical implementation and real-time feedback

2:00pm

|

Day 3

|

Learning Lab

|

Room 402

Marketing

Data

Sales

Beyond

Sponsored by:

Creating a Modern Internet Sales Process

Learning Lab

Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.

2:00pm

|

Day 3

|

Learning Lab

|

Room 403-404

Marketing

Data

Sales

Beyond

Sponsored by:

Google Ads Training for Automotive Dealerships

Learning Lab

This comprehensive Google Ads training for Automotive Dealerships covers everything from basics to advanced strategies. Participants will learn Google Ads setup, ad creation, optimization, and remarketing, gaining skills to boost their dealership’s marketing and sales.

2:00pm

|

Day 3

|

Learning Lab

|

Room 405

Marketing

Data

Sales

Beyond

Sponsored by:

we've got the answers to your
frequently asked questions

we've got the answers to your frequently asked questions

No! All learning labs are included with the purchase of a DMSC ticket.

While you will only be able to attend one Live Lab on Sunday and one on Tuesday, your DMSC ticket grants you access to all virtual lessons if you choose to watch them. 

The labs will take place in two groups, with four lab sessions in each: 

  • Sunday, June 2nd at 11:00am
  • Tuesday, June 4th at 2:00pm

The virtual lessons will be pre-recorded and released each month leading up to the event, starting in March. Our WhatsApp support groups provide the opportunity to get feedback and questions answered after reviewing the lessons at your convenience.

Some lab instructor(s) may choose to host a live Q&A follow-up.

Yes, live attendance is required to obtain your Certification for the Learning Lab.

Prior knowledge is recommended but not required!
Our Learning Labs are strategically designed to elevate you from a beginner to expert in preparation for live training. This is your chance to take the opportunity of learning something new and exciting! 

Couldn’t find an answer?
Get in touch with our team

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support

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