Power-User Lab

Certified Training Lab

Google Ads Training for Automotive Dealerships

With Sean Hefner
Play Video

Learning Lab Overview:

This comprehensive Google Ads training for Automotive Dealerships covers everything from basics to advanced strategies. Participants will learn Google Ads setup, ad creation, optimization, and remarketing, gaining skills to boost their dealership’s marketing and sales.

What You’ll Learn

  • Grasp Google Ads basics and its role in automotive dealership marketing.
  • Understand Google Ads’ varied formats like text, display, and video ads.
  • Learn setting up and navigating a Google Ads account.
  • Recognize the crucial role of billing information in Google Ads.
  • Explore keyword research and campaign structuring in Google Ads.
  • Gain skills in writing effective Google Ads copy.
  • Learn optimizing ad copy through A/B testing.
  • Discover ad formats specific to automotive dealerships.
  • Optimize Google Ads using metrics and bidding strategies.
  • Enhance campaigns with targeted scheduling and extensions.
  • Dive into advanced Google Ads strategies for automotive.
  • Understand remarketing in Google Ads for customer re-engagement.
  • Create and evaluate effective remarketing campaigns.
  • Keep up with Google Ads experiments and trends in automotive.
  • Conclude with a course recap and a Q&A session.

Details

Live Lab Date

June 4, 2024

Live Lab Time

2:00pm - 4:00pm

Event Day

Tuesday - Day 3

Live Lab Room

Room 405

Beginner Lesson - Virtual

March

Intermediate Lesson - Virtual

April

Expert Lesson - Virtual

May

$595

All Learning Labs are included
with purchase of a DMSC ticket

Total Duration

3.5 - 4.5+ hours

Skill Level

Beginner - Expert

Lesson Format

Hybrid Learning

Course Completion

Certified User

Virtual Lesson 01

Introduction and Account Setup

In the initial session, participants dive into the basics of Google Ads, covering the creation of accounts, campaign setup, and the crucial task of selecting optimal keywords. Emphasis will be placed on the significance of ongoing tracking and measurement to refine campaign performance over time.

Takeaways From This Lesson:

  • Overview of Google Ads and it’s importance for Automotive Dealerships.
  • Benefits of Google Ads for Automotive Dealerships
  • Overview of the various Ad Formats/Types
  • Setting up a Google Ads Account
  • Understanding the Google Ads account structure and navigation
  • Importance of billing information

Beginner

Releases in March

Virtual Lesson 02

Ad Creation and Optimization

The focus of the second session centers on crafting compelling ad copy and design. Participants will learn the art of optimizing ads for peak performance, with particular attention given to the importance of A/B testing to continually enhance ad effectiveness.

Takeaways From This Lesson:

Keyword Research & Campaign Structure:

  • Importance of Keyword Research
  • Types of Keywords and Tools
  • Creating Campaigns and Ad Groups
  • Best Practices for Structure
  • Creating Effective Ad Copy

 

Tips for Compelling Ad Copy

  • Understanding Ad Relevance and Quality Score
  • A/B Testing Ad Copy

Intermediate

Releases in April

Virtual Lesson 03

Ad Formats and Optimization Techniques

The third session explores various ad formats, including text, display, video, dynamic search, and vehicle listing ads. Additionally, participants will gain insights into essential optimization techniques, understanding Google Ads metrics, effective bidding strategies, and leveraging ad scheduling and extensions.

Takeaways From This Lesson:

Overview of Ad Formats for Automotive Dealerships

  • Text Ads
  • Display Ads
  • Video Ads
  • Dynamic Search Ads
  • Vehicle Listing Ads
  • Optimization Techniques


Understanding Google Ads Metrics

  • Bidding Strategies
  • Ad Scheduling, Targeting, and Extensions
  • Using Data for Campaign Optimization

Expert

Releases in May

In-Person Lesson

Advanced Strategies, Remarketing, and Recap

The final session encapsulates advanced strategies for Automotive Dealerships, covering sophisticated targeting techniques, campaign types, and essential Google Ads tools. Participants will also dive into the world of remarketing and retargeting, learning to reach potential customers who have engaged with their dealership website. The session concludes with a comprehensive recap of key learnings and a discussion on staying abreast of emerging trends and adapting to industry changes.

Takeaways From This Lesson:

Advanced Strategies:

  • Advanced Targeting Techniques
  • Advanced Campaign Types
  • Google Ads Tools for Automotive Dealerships
  • Google Ads Experiments and Emerging Trends
  • Remarketing and Retargeting


Introduction to Remarketing and Retargeting:

  • Creating Remarketing Audiences
  • Creating Effective Remarketing Campaigns
  • Measuring Effectiveness of Remarketing and Retargeting
  • Course Recap and Q&A

 

Participant Questions, Feedback & Discussions

Certification

Live Lab kicks-off on June 4, 2024

Virtual Lesson 01

Introduction and Account Setup

In the initial session, participants dive into the basics of Google Ads, covering the creation of accounts, campaign setup, and the crucial task of selecting optimal keywords. Emphasis will be placed on the significance of ongoing tracking and measurement to refine campaign performance over time.

Takeaways From This Lesson:

  • Overview of Google Ads and it’s importance for Automotive Dealerships.
  • Benefits of Google Ads for Automotive Dealerships
  • Overview of the various Ad Formats/Types
  • Setting up a Google Ads Account
  • Understanding the Google Ads account structure and navigation
  • Importance of billing information

Beginner

Releases in March

Virtual Lesson 02

Ad Creation and Optimization

The focus of the second session centers on crafting compelling ad copy and design. Participants will learn the art of optimizing ads for peak performance, with particular attention given to the importance of A/B testing to continually enhance ad effectiveness.

Takeaways From This Lesson:

Keyword Research & Campaign Structure:

  • Importance of Keyword Research
  • Types of Keywords and Tools
  • Creating Campaigns and Ad Groups
  • Best Practices for Structure
  • Creating Effective Ad Copy

 

Tips for Compelling Ad Copy

  • Understanding Ad Relevance and Quality Score
  • A/B Testing Ad Copy

Intermediate

Releases in April

Virtual Lesson 03

Ad Formats and Optimization Techniques

The third session explores various ad formats, including text, display, video, dynamic search, and vehicle listing ads. Additionally, participants will gain insights into essential optimization techniques, understanding Google Ads metrics, effective bidding strategies, and leveraging ad scheduling and extensions.

Takeaways From This Lesson:

Overview of Ad Formats for Automotive Dealerships

  • Text Ads
  • Display Ads
  • Video Ads
  • Dynamic Search Ads
  • Vehicle Listing Ads
  • Optimization Techniques


Understanding Google Ads Metrics

  • Bidding Strategies
  • Ad Scheduling, Targeting, and Extensions
  • Using Data for Campaign Optimization

Expert

Releases in May

In-Person Lesson

Advanced Strategies, Remarketing, and Recap

The final session encapsulates advanced strategies for Automotive Dealerships, covering sophisticated targeting techniques, campaign types, and essential Google Ads tools. Participants will also dive into the world of remarketing and retargeting, learning to reach potential customers who have engaged with their dealership website. The session concludes with a comprehensive recap of key learnings and a discussion on staying abreast of emerging trends and adapting to industry changes.

Takeaways From This Lesson:

Advanced Strategies:

  • Advanced Targeting Techniques
  • Advanced Campaign Types
  • Google Ads Tools for Automotive Dealerships
  • Google Ads Experiments and Emerging Trends
  • Remarketing and Retargeting


Introduction to Remarketing and Retargeting:

  • Creating Remarketing Audiences
  • Creating Effective Remarketing Campaigns
  • Measuring Effectiveness of Remarketing and Retargeting
  • Course Recap and Q&A

 

Participant Questions, Feedback & Discussions

Certification

Live Lab kicks-off on June 4, 2024

meet your instructor

Sean Hefner

SEM Specialist

Sean Hefner, Search Engine Marketing Specialist at PCG Digital, will be taking the stage at the Digital Marketing Strategies Conference 2024. Renowned for advancing the field through innovation and insight, Sean is set to deliver a presentation rich with fresh perspectives and transformative ideas, pushing the boundaries of Automotive Dealership Google Advertising. Stay tuned for more on his achievements and the exciting knowledge he will be bringing to the conference.

meet your instructors

technical guidance and a thriving community
combined into one educational experience

Three Virtual Introductory Lessons

Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training

Student Community Chat Group

Join a thriving WhatsApp community of other lab attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more

Expert Instructor Support

Our lab instructors are there to help if your lab community can’t solve your problem. Chime into the WhatsApp support group and your mentor will dive in to find your solution

Two Hour Live Training at DMSC

Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!

get your tickets

Don’t get left behind, join us in Austin for the freshest insights, strategies & processes

book your stay

Already purchased your ticket? Book your stay with our room block for a discounted rate

support

Have questions? Contact us for assistance