This comprehensive Google Ads training for Automotive Dealerships covers everything from basics to advanced strategies. Participants will learn Google Ads setup, ad creation, optimization, and remarketing, gaining skills to boost their dealership’s marketing and sales.
In the initial session, participants dive into the basics of Google Ads, covering the creation of accounts, campaign setup, and the crucial task of selecting optimal keywords. Emphasis will be placed on the significance of ongoing tracking and measurement to refine campaign performance over time.
The focus of the second session centers on crafting compelling ad copy and design. Participants will learn the art of optimizing ads for peak performance, with particular attention given to the importance of A/B testing to continually enhance ad effectiveness.
Keyword Research & Campaign Structure:
Tips for Compelling Ad Copy
The third session explores various ad formats, including text, display, video, dynamic search, and vehicle listing ads. Additionally, participants will gain insights into essential optimization techniques, understanding Google Ads metrics, effective bidding strategies, and leveraging ad scheduling and extensions.
Overview of Ad Formats for Automotive Dealerships
Understanding Google Ads Metrics
The final session encapsulates advanced strategies for Automotive Dealerships, covering sophisticated targeting techniques, campaign types, and essential Google Ads tools. Participants will also dive into the world of remarketing and retargeting, learning to reach potential customers who have engaged with their dealership website. The session concludes with a comprehensive recap of key learnings and a discussion on staying abreast of emerging trends and adapting to industry changes.
Advanced Strategies:
Introduction to Remarketing and Retargeting:
Participant Questions, Feedback & Discussions
In the initial session, participants dive into the basics of Google Ads, covering the creation of accounts, campaign setup, and the crucial task of selecting optimal keywords. Emphasis will be placed on the significance of ongoing tracking and measurement to refine campaign performance over time.
The focus of the second session centers on crafting compelling ad copy and design. Participants will learn the art of optimizing ads for peak performance, with particular attention given to the importance of A/B testing to continually enhance ad effectiveness.
Keyword Research & Campaign Structure:
Tips for Compelling Ad Copy
The third session explores various ad formats, including text, display, video, dynamic search, and vehicle listing ads. Additionally, participants will gain insights into essential optimization techniques, understanding Google Ads metrics, effective bidding strategies, and leveraging ad scheduling and extensions.
Overview of Ad Formats for Automotive Dealerships
Understanding Google Ads Metrics
The final session encapsulates advanced strategies for Automotive Dealerships, covering sophisticated targeting techniques, campaign types, and essential Google Ads tools. Participants will also dive into the world of remarketing and retargeting, learning to reach potential customers who have engaged with their dealership website. The session concludes with a comprehensive recap of key learnings and a discussion on staying abreast of emerging trends and adapting to industry changes.
Advanced Strategies:
Introduction to Remarketing and Retargeting:
Participant Questions, Feedback & Discussions
Sean Hefner, Search Engine Marketing Specialist at PCG Digital, will be taking the stage at the Digital Marketing Strategies Conference 2024. Renowned for advancing the field through innovation and insight, Sean is set to deliver a presentation rich with fresh perspectives and transformative ideas, pushing the boundaries of Automotive Dealership Google Advertising. Stay tuned for more on his achievements and the exciting knowledge he will be bringing to the conference.
Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training
Join a thriving WhatsApp community of other course attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more
Our community of course instructor and classmates are there to help. Chime into the WhatsApp support group and your mentor will dive in to find your solution
Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!
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