This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.
In this workshop I will review the fundamentals of first-party data management and how CDP assist dealers with keeping a consolidated view of every customer and prospect. This lesson should be viewed by all dealership leaders enrolled in the Lab regardless of your experience level, so we can ensure we are all using the same terminology and implementation mindset.
The work and costs to create a sustainable CDP platform must be justified to the dealership’s executive team. In this lesson we will review how to identity, document, and present use cases that will pay for the CDP investment 10x.
The quality of the data inside the CDP is critical to enable the proposed CDP use cases to be cost effective and deliver the business results that are needed. In this lesson we will address the common areas of data hygiene that are overlooked and how dealers can identify competent partners to enhance and maintain their data.
In this two-hour live session we will walk through a few dealer examples of CDP planning, data hygiene needs, and implementation frameworks so that dealers can see how to launch a successful CDP project that is open and scalable.
In this workshop I will review the fundamentals of first-party data management and how CDP assist dealers with keeping a consolidated view of every customer and prospect. This lesson should be viewed by all dealership leaders enrolled in the Lab regardless of your experience level, so we can ensure we are all using the same terminology and implementation mindset.
The work and costs to create a sustainable CDP platform must be justified to the dealership’s executive team. In this lesson we will review how to identity, document, and present use cases that will pay for the CDP investment 10x.
The quality of the data inside the CDP is critical to enable the proposed CDP use cases to be cost effective and deliver the business results that are needed. In this lesson we will address the common areas of data hygiene that are overlooked and how dealers can identify competent partners to enhance and maintain their data.
In this two-hour live session we will walk through a few dealer examples of CDP planning, data hygiene needs, and implementation frameworks so that dealers can see how to launch a successful CDP project that is open and scalable.
Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training
Join a thriving WhatsApp community of other course attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more
Our community of course instructor and classmates are there to help. Chime into the WhatsApp support group and your mentor will dive in to find your solution
Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!
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