Glenn

Pasch

CEO

Glenn Pasch is CEO of PCG Digital an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News.

“My goal is to help you simplify your online strategy and cut through chaos to deliver more qualified local customers and increase sales. If you want your marketing to make a difference, your team to deliver more consistent results, reach out and let’s see what we can do.”

He is the host of the “You’re In Charge-Now What? ” podcast.

He’s the co-author of two books including “Selling Cars in the Digital Age” and “The Power of Connected Marketing”. He is an adjunct professor at Northwood University and is also an international speaker who has who has spoken for NADA, Digital Dealer, NIADA, The World Shopper Conference and others on leadership, marketing, customer experience and building high performing teams.

He has worked with individuals and teams from the front lines to the C-Suite, from small businesses to large brands like Spectrum, Comcast, Lithia Motors, Berkshire Hathaway, AutoCanada, Nissan, Infiniti and Toyota.

His family is most important and key to his success.

speaker sessions

Creating a Modern Internet Sales Process

Learning Lab

Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.

2:00pm

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Day 3

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Learning Lab

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Room 403-404

Marketing

Data

Sales

Beyond

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