Power-User Lab

Certified Training Lab

Creating a Modern Internet Sales Process

With Glenn Pasch
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Learning Lab Overview:

Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.

What You’ll Learn

  • How to inspect current internet Process
  • Understanding performance metrics
  • Discover the metrics you’re missing that should be tracked
  • Marketing and sales funnel opportunities
  • Adjusting process by lead source
  • Creating process for each customer touchpoint
  • Understanding how to use AI correctly in the sales process
  • Connecting internet process to in-store process
  • Digital Retailing done correctly
  • Real-world, actionable use-cases and examples
  • Direct, live guidance from your instructor; Glenn Pasch
  • Inspection and feedback on attendees progress

Details

Live Lab Date

June 4, 2024

Live Lab Time

2:00pm - 4:00pm

Event Day

Tuesday - Day 3

Live Lab Room

Room 403-404

Beginner Lesson - Virtual

March

Intermediate Lesson - Virtual

April

Expert Lesson - Virtual

May

$595

All Learning Labs are included
with purchase of a DMSC ticket

Total Duration

3.5 - 4.5+ hours

Skill Level

Beginner - Expert

Lesson Format

Hybrid Learning

Course Completion

Certified User

Virtual Lesson 01

Understanding Your Current Sales Process

In this lesson, we will review the basics of  most dealership’s internet sales processes. We will discuss the current marketplace and opportunities to maximize more opportunities.

Takeaways From This Lesson:

  • Current internet sales processes and problems
  • Impact of Marketing Funnel
  • Maximizing the Sales Funnel
  • Metrics you need to monitor
  • What metrics you are currently missing
  • Creating an inspection & training plan

Beginner

Releases in March

Virtual Lesson 02

Creating Strategies for Each Lead Source

In this session we will begin to expand the sales process to address each lead source. We will discuss how AI can be used as a resource & where it is used incorrectly. Lastly we will inspect the handoffs between departments so internet connect to a robust in-person process.

Takeaways From This Lesson:

  • Creating specific processes by lead source
  • What metrics matter by lead source
  • AI Utilization: Proper & improper usage
  • Connecting internet to in-store processes
  • The power of Digital Retailing done correctly

Intermediate

Releases in April

Virtual Lesson 03

Advanced Customer Experience and Customer Retention

In this session we will discuss removing online forms to connect to customers in real time. How to improve customer retention through better content communication and how to use all we have learned to help customer retention in the service drive.

Takeaways From This Lesson:

  • Removing forms for better communication
  • How to use these strategies in the service drive
  • Improving customer retention
  • Creating a content calendar for customers
  • Selling out of the service drive

Expert

Releases in May

In-Person Lesson

Piecing It All Together

The dynamic live-lab session is where we’ll revisit key learnings and invite attendees to showcase their progress. Experience the power of real-world examples as we demonstrate the practical impact of our teachings.

Takeaways From This Lesson:

  • Direct feedback from Glenn Pasch
  • Practical use-cases of our teachings
  • Open collaboration with other lab attendees

Certification

Live Lab kicks-off on June 4, 2024

Virtual Lesson 01

Understanding Your Current Sales Process

In this lesson, we will review the basics of  most dealership’s internet sales processes. We will discuss the current marketplace and opportunities to maximize more opportunities.

Takeaways From This Lesson:

  • Current internet sales processes and problems
  • Impact of Marketing Funnel
  • Maximizing the Sales Funnel
  • Metrics you need to monitor
  • What metrics you are currently missing
  • Creating an inspection & training plan

Beginner

Releases in March

Virtual Lesson 02

Creating Strategies for Each Lead Source

In this session we will begin to expand the sales process to address each lead source. We will discuss how AI can be used as a resource & where it is used incorrectly. Lastly we will inspect the handoffs between departments so internet connect to a robust in-person process.

Takeaways From This Lesson:

  • Creating specific processes by lead source
  • What metrics matter by lead source
  • AI Utilization: Proper & improper usage
  • Connecting internet to in-store processes
  • The power of Digital Retailing done correctly

Intermediate

Releases in April

Virtual Lesson 03

Advanced Customer Experience and Customer Retention

In this session we will discuss removing online forms to connect to customers in real time. How to improve customer retention through better content communication and how to use all we have learned to help customer retention in the service drive.

Takeaways From This Lesson:

  • Removing forms for better communication
  • How to use these strategies in the service drive
  • Improving customer retention
  • Creating a content calendar for customers
  • Selling out of the service drive

Expert

Releases in May

In-Person Lesson

Piecing It All Together

The dynamic live-lab session is where we’ll revisit key learnings and invite attendees to showcase their progress. Experience the power of real-world examples as we demonstrate the practical impact of our teachings.

Takeaways From This Lesson:

  • Direct feedback from Glenn Pasch
  • Practical use-cases of our teachings
  • Open collaboration with other lab attendees

Certification

Live Lab kicks-off on June 4, 2024

meet your instructor

Glenn Pasch

CEO

Glenn Pasch is CEO of PCG Digital a full service digital marketing agency that specializes in helping dealerships and businesses generate more qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured on multiple podcasts, on CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News.

He is the host of the popular “You’re In Charge: Now What” podcast & YouTube channel of the same name. He’s the co-author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing.

He has been adjunct professor at Northwood University teaching Digital Marketing for their automotive curriculum. He is also an international speaker who has who has spoken for NADA, Digital Dealer, NIADA, The World Shopper Conference and others. He works to improve performance of individuals and teams from the front lines to the C-Suite, from small businesses to large brands like Spectrum, Comcast, Lithia Motors, Berkshire Hathaway, AutoCanada, Nissan, Infiniti and Toyota.

His family is most important and key to his success.

meet your instructors

technical guidance and a thriving community
combined into one educational experience

Three Virtual Introductory Lessons

Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training

Student Community Chat Group

Join a thriving WhatsApp community of other lab attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more

Expert Instructor Support

Our lab instructors are there to help if your lab community can’t solve your problem. Chime into the WhatsApp support group and your mentor will dive in to find your solution

Two Hour Live Training at DMSC

Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!

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