Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.
In this lesson, we will review the basics of most dealership’s internet sales processes. We will discuss the current marketplace and opportunities to maximize more opportunities.
In this session we will begin to expand the sales process to address each lead source. We will discuss how AI can be used as a resource & where it is used incorrectly. Lastly we will inspect the handoffs between departments so internet connect to a robust in-person process.
In this session we will discuss removing online forms to connect to customers in real time. How to improve customer retention through better content communication and how to use all we have learned to help customer retention in the service drive.
The dynamic live-lab session is where we’ll revisit key learnings and invite attendees to showcase their progress. Experience the power of real-world examples as we demonstrate the practical impact of our teachings.
In this lesson, we will review the basics of most dealership’s internet sales processes. We will discuss the current marketplace and opportunities to maximize more opportunities.
In this session we will begin to expand the sales process to address each lead source. We will discuss how AI can be used as a resource & where it is used incorrectly. Lastly we will inspect the handoffs between departments so internet connect to a robust in-person process.
In this session we will discuss removing online forms to connect to customers in real time. How to improve customer retention through better content communication and how to use all we have learned to help customer retention in the service drive.
The dynamic live-lab session is where we’ll revisit key learnings and invite attendees to showcase their progress. Experience the power of real-world examples as we demonstrate the practical impact of our teachings.
Glenn Pasch is CEO of PCG Digital a full service digital marketing agency that specializes in helping dealerships and businesses generate more qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured on multiple podcasts, on CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News.
He is the host of the popular “You’re In Charge: Now What” podcast & YouTube channel of the same name. He’s the co-author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing.
He has been adjunct professor at Northwood University teaching Digital Marketing for their automotive curriculum. He is also an international speaker who has who has spoken for NADA, Digital Dealer, NIADA, The World Shopper Conference and others. He works to improve performance of individuals and teams from the front lines to the C-Suite, from small businesses to large brands like Spectrum, Comcast, Lithia Motors, Berkshire Hathaway, AutoCanada, Nissan, Infiniti and Toyota.
His family is most important and key to his success.
Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training
Join a thriving WhatsApp community of other course attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more
Our community of course instructor and classmates are there to help. Chime into the WhatsApp support group and your mentor will dive in to find your solution
Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!
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