Power-User Lab

Certified Training Lab

Paid Social Media Advertising for Automotive

With Sarah Ciociola
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Learning Lab Overview:

Dive into Paid Social Media Advertising for Automotive, mastering Meta and TikTok basics, from setup to strategy development. Progress through building audiences and crafting ads, to dynamic advertising and catalog management. The course wraps up with a 2-hour hands-on session, focusing on practical implementation and real-time feedback

What You’ll Learn

  • Social Media platforms training
  • Meta & TikTok fundamentals
  • Business Manager & Pixels walkthrough
  • Platform strategies using a lifecycle marketing approach
  • Setting effective budgets
  • Targeting & Ad Creative best practices
  • Building ad sets & creative examples
  • Dynamic advertising on both platforms
  • Dynamic catalogs & campaigns
  • How to measure results & improve
  • Real-time feedback on virtual exercise work
  • Direct, live guidance from the lab’s expert teacher at DMSC
  • 3 days of education at DMSC24

Details

Live Lab Date

June 4, 2024

Live Lab Time

2:00pm - 4:00pm

Event Day

Tuesday - Day 3

Live Lab Room

Room 402

Beginner Lesson - Virtual

March

Intermediate Lesson - Virtual

April

Expert Lesson - Virtual

May

$595

All Learning Labs are included
with purchase of a DMSC ticket

Total Duration

3.5 - 4.5+ hours

Skill Level

Beginner - Expert

Lesson Format

Hybrid Learning

Course Completion

Certified User

Virtual Lesson 01

Meta and TikTok Fundamentals

This lesson covers essential social platforms crucial for today’s auto dealers. Learn the basics, explore each platform, and start creating and monitoring basic advertisement functionalities.

Takeaways From This Lesson:

  • Introduction to Social Training
  • Meta and TikTok Fundamentals 
  • Walk through of both platforms 
  • How to set up a Business Manager 
  • How to set up a Pixel

Beginner

Releases in March

Virtual Lesson 02

Lifecycle Marketing Strategy Development

Develop Lifecycle Marketing Strategies for Meta and TikTok. Learn to align platform objectives with each stage of the marketing loop and set effective budgets.

Takeaways From This Lesson:

  • How to create Meta strategies using Lifecycle Marketing
  • How to create TikTok strategies using Lifecycle Marketing
  • Walkthrough of objective options on each platform
  • How to align your dealership strategies with each stage of the cycle loop
  • Setting effective, measurable budgets

Intermediate

Releases in April

Virtual Lesson 03

Creating Audiences and Creative

Learn the intricacies of constructing ad sets on both Meta and TikTok, delving into the step-by-step process of setup and optimization. Additionally, explore a range of creative examples from each platform to understand how to craft compelling and effective advertisements that resonate with your audience.

Takeaways From This Lesson:

  • Mastering Ad set construction
  • Step-by-step Ad setup
  • Exploring creative examples
  • Effective Ad crafting
  • Target Audience resonance

Expert

Releases in May

In-Person Lesson

Dynamic Advertising on Meta and TikTok

Explore the world of Dynamic Advertising on Meta and TikTok, starting with the fundamentals of setting up a product catalog. Dive into the intricacies of launching a dynamic campaign and learn to effectively measure the outcomes of your social media strategies, ensuring you have the tools to assess and refine your approach for maximum impact.

Takeaways From This Lesson:

  • Understanding dynamic advertising
  • Catalog setup mastery
  • Launching effective dynamic campaigns
  • Measuring campaign success
  • Creative insights into unique dynamic advertising campaigns

Certification

Live Lab kicks-off on June 4, 2024

Virtual Lesson 01

Meta and TikTok Fundamentals

This lesson covers essential social platforms crucial for today’s auto dealers. Learn the basics, explore each platform, and start creating and monitoring basic advertisement functionalities.

Takeaways From This Lesson:

  • Introduction to Social Training
  • Meta and TikTok Fundamentals 
  • Walk through of both platforms 
  • How to set up a Business Manager 
  • How to set up a Pixel

Beginner

Releases in March

Virtual Lesson 02

Lifecycle Marketing Strategy Development

Develop Lifecycle Marketing Strategies for Meta and TikTok. Learn to align platform objectives with each stage of the marketing loop and set effective budgets.

Takeaways From This Lesson:

  • How to create Meta strategies using Lifecycle Marketing
  • How to create TikTok strategies using Lifecycle Marketing
  • Walkthrough of objective options on each platform
  • How to align your dealership strategies with each stage of the cycle loop
  • Setting effective, measurable budgets

Intermediate

Releases in April

Virtual Lesson 03

Creating Audiences and Creative

Learn the intricacies of constructing ad sets on both Meta and TikTok, delving into the step-by-step process of setup and optimization. Additionally, explore a range of creative examples from each platform to understand how to craft compelling and effective advertisements that resonate with your audience.

Takeaways From This Lesson:

  • Mastering Ad set construction
  • Step-by-step Ad setup
  • Exploring creative examples
  • Effective Ad crafting
  • Target Audience resonance

Expert

Releases in May

In-Person Lesson

Dynamic Advertising on Meta and TikTok

Explore the world of Dynamic Advertising on Meta and TikTok, starting with the fundamentals of setting up a product catalog. Dive into the intricacies of launching a dynamic campaign and learn to effectively measure the outcomes of your social media strategies, ensuring you have the tools to assess and refine your approach for maximum impact.

Takeaways From This Lesson:

  • Understanding dynamic advertising
  • Catalog setup mastery
  • Launching effective dynamic campaigns
  • Measuring campaign success
  • Creative insights into unique dynamic advertising campaigns

Certification

Live Lab kicks-off on June 4, 2024

meet your instructor

Sarah Ciociola

Paid Media Director

Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts.

Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies for the Automotive Industry.

meet your instructors

technical guidance and a thriving community
combined into one educational experience

Three Virtual Introductory Lessons

Access mentor-guided virtual lessons at your convenience, strategically designed to elevate you from novice to expert in preparation for live training

Student Community Chat Group

Join a thriving WhatsApp community of other lab attendees ready to provide you with brainstorming sessions, advice, support, feedback, and more

Expert Instructor Support

Our lab instructors are there to help if your lab community can’t solve your problem. Chime into the WhatsApp support group and your mentor will dive in to find your solution

Two Hour Live Training at DMSC

Take your virtual lessons to the next level with a live two hour training session in Austin. Apply strategies with your instructor, troubleshoot errors, gain insights on streamlining, and more!

related resources from your instructor

discover solutions that only the best social media advertising experts utilize

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support

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