Megan Horton
Client Command
Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.
Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?
Client Command
Join me and leaders from large dealer groups on how they are looking at CDP technology and partnerships. Listen to their recommendations from their shopping and implementation experiences.
Crown Cars
Pasch Group
Morgan Auto Group
Del Grande Dealer Group
LaFontaine Automotive Group
FordDirect
Customer Data Platforms (CDP) are commonplace outside of the automotive industry. Listen in to our conversation with Vic Elliott, from DIRECTV on her project to launch a CDP (powered by Tealium) for their marketing and business needs. We will also hear from Jim Kosobucki from the Morgan Auto Group on his experience launching an enterprise CDP using the Tealium platform. We will also provide time for a live Q&A session as well.
This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.
Pasch Group
As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.
OfferLogix
TransUnion
Pasch Group
Auto Genius
automotiveMastermind
Urban Science
The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.
CallRevu
Pasch Group
Ansira
DealerOn
Cars Commerce
In this workshop we will review how to create adhoc reports using GA4 Explorations and also how to build robust reports using GA4 data in Looker Studio.
The promise of CDPs has always been to provide rich behavioral insights that could be used to deliver better customer experiences. While that premise still holds true, too many retailers have struggled with activating this newfound intelligence. In this session I’ll show you how AI is being used to unlock the power of CDPs and deliver a concierge-like experience at every point in the customer lifecycle.
Impel
Pasch Group
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.
Affinitiv
Pasch Group
Foureyes
Client Command
Clarivoy
© Pasch Group 2023 | All Rights Reserved
Privacy Policy • Terms & Conditions
