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Dustin

Lester

Program Manager - Data

Dustin Lester is the Data Program Manager at DealerOn. Since 2016, He has developed custom applications and automation for digital advertising, budgeting solutions, and customer reports. In his past roles he has managed the information and data development teams, which handled ETL pipelines, exports, external/internal reporting, and more.

Among his many responsibilities, his current role has him architecting, implementing, and managing, enterprise level reports. Dustin scopes and consults on data pipelines changed and maintains most internal data business logic.

Dustin is passionate about data acquisition and reporting, with over 10 years of experience in data analytics. He lives in Clearwater, Florida, with his wife and daughter.

speaker sessions

GA4 Training

Capped 75 members

Must have the GA4 Add-On to attend. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.

11:00am

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Day 1

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Capped Meeting

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Room 604-605

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

Fixing Your GA4 Accounts to Optimize Google Ads Campaigns

CallRevu • DealerOn • Ansira

The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.

10:00am

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Day 3

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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