Solutions Consulting, TruAudience Marketing Solutions

Andres Parker is a seasoned professional with 25 years of experience in the field of marketing and data analytics. At TransUnion he specializes in leveraging identity solutions to drive insights and provide guidance to clients for strategic and tactical business decisions.

After beginning his journey at CoStar Group, Transwestern Commercial Services and Neilsen, in 2012 he joined TARGUSinfo, a company that had recently been acquired by Neustar. In 2021, Neustar was further acquired by TransUnion. Throughout his career, Andres has worked across diverse industries, including real estate, retail banking, financial services, insurance, government, non-profit, retail, CPG, education, telecommunications, media platforms, transportation, and automotive.

Andres’s expertise lies in combining identity resolution, audience segmentation, market research, and geospatial analytics. He thrives on solving clients’ challenges and has held various roles, from primary market research, account management, sales, consulting, and management/leadership positions. His commitment to data-driven decision-making has made him a valuable asset in the ever-evolving landscape of marketing and technology.

speaker sessions

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix • Auto Genius

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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