EVP / General Manager

Aaron Bickart is the EVP/General Manager at OfferLogix, a leading provider of payment solutions for the automotive industry. He has over 30 years of successful experience in this dynamic and competitive field, where he has established himself as an industry-recognized senior leader and a technical innovator. He is responsible for the overall vision, strategy, and performance of the company, managing a $12.5M budget and a team of 28 internal and external resources.

He is a business transformation leader, who in his first year at the helm, commanded a complete overhaul of the company’s products, processes, and positioning, driving a significant revenue increase and overall expansion. He spearheads the development and execution of the business strategy, focusing on sales, marketing, operations, product development, social media, and customer relationship management. He is an accomplished partner and negotiator, who has cultivated productive relationships with top U.S. and Canadian corporations, such as Cox Automotive, JD Power, Lithia, Epsilon, and many others. He is passionate about delivering value to his clients and his team, and he is motivated by the challenges and opportunities of the automotive industry.

speaker sessions

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix • Auto Genius

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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