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Bill

Egan

VP of Product

Bill Egan is the vice president of product at automotiveMastermind. His role is to drive innovation for Mastermind’s Behavior Prediction Scoring, consumer marketing platform and dealer application focused on predicting and actioning customers who are in, or about to be, in market. Bill has been in the automotive industry for 20 years in multiple roles – including selling cars, corporate dealer marketing at Asbury Automotive and working with dealers on sales and marketing operations at Gulf States Toyota – before moving into product roles to build dealer and manufacturer solutions focused on evolving business and market needs. 

speaker sessions

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix • Auto Genius

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.

8:00am

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Day 2

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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