Ben’s 25-year tenure in enterprise communications has established him as a leading figure in PR technology, media, and digital health, with a notable track recording in expanding SaaS companies. As President of Notified, he pioneered the first-ever communications cloud for events and PR, leading to the firm’s global expansion and significant acquisitions. His innovative leadership was instrumental in the creation of Happtique and Stream57, which are at the forefront of digital health and media. Ben’s strategic vision and commitment to innovation continue to shape the future of enterprise communications, setting new standards for excellence.

speaker sessions

Fixing Your GA4 Accounts to Optimize Google Ads Campaigns

CallRevu • DealerOn • Ansira

The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.



Day 3




Waterloo Ballroom








Waterloo Exhibit Hall


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