Vice President of Product

Competitive and committed to results, Megan is passionate about accelerating a dealer’s ability to adapt and thrive in today’s market. Megan brings more than a decade of experience crafting data and technology solutions that help clients face current business challenges and position themselves for the future. Under her leadership, Client Command® continues to expand the potential of the Active Shopper Network® to solve problems impacting every aspect of a dealership. Megan is just as committed to winning at home as she is to helping dealers reach their potential. As a wife of a firefighter and mom of three girls – Avery, Lillian and Olivia, Megan is dedicated to family time at home, around a Lego set or at the fire station.

speaker sessions

Are Traditional Marketing Audiences Still Viable?

Presented by Client Command

Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.

Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?



Day 2




Room 603








Waterloo Exhibit Hall


Sponsored by:

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