Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.
Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?