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9:00am

Day 2

Marketing

Sales

Data

Beyond

Workshop

Are Traditional Marketing Audiences Still Viable?

Are Traditional Marketing Audiences Still Viable?

Presented by Client Command

9:00am

session time

Workshop

session type

Room 402

room

Monday

day

Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.

Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?

speakers on this session

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