Mike Colacchio is CRO at Fullpath. Mike has an extensive background in automotive SaaS, having spent the last 14 years at Dealer.com, Dealertrack, and Cox Automotive. Prior to Fullpath, Mike built the sales organization at Dealer Inspire. In his five years at Dealer Inspire, Colacchio grew the sales organization from 3 people to 28, generating over $100mm in sales while increasing the client base from 800 to over 5,000. Dealer Inspire was acquired in 2018 by CARS for $205mm. Prior to entering the workforce, Mike was a collegiate scholarship athlete for Baseball and played two years of minor league baseball. Mike and his wife Brittani are avid snowboarders and live in Boulder with their four children.

speaker sessions

Marketing Automation Platforms - Finding The Right Partner

Fullpath • Outsell • fullthrottle.ai • Activator Dealer Solutions

Marketing automation platforms are being enhanced with first-party data management platforms (CDP/CXP) to elevate marketing outcomes. Advances in MarTech are driving better marketing results and delivery opportunities. Learn from leaders in the MAP/CDP landscape to learn which platform approach is the best fit for your dealer group.



Day 1




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Waterloo Exhibit Hall


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