VP of Sales and Marketing

Bobby Gaudreau is the Vice president of Sales and Marketing at Activator Dealer Solutions with over 20 years of professional experience, primarily in sales and marketing software with a focus on the automotive space.

At Activator, Bobby drives the go-to-market strategy, sales execution, business development, and revenue growth for Activator to support the growing market demand for improved data quality, marketing automation, execution, and services.

Before Activator, Bobby held sales and marketing leadership roles at several software and services firms including Chief Commercial Officer at ThirdChannel (acquired by Stage Fund), VP of Sales and Marketing DealerRater (acquired by Cars.com), and IMN (acquired by Reynolds & Reynolds). Bobby has an MBA from Northeastern University D’Amore-McKim School of Business and his BS from Keene State College.

Outside of work, Bobby lives outside of Burlington, VT with his wife, son, and three dogs where they enjoy spending time skiing, biking, and being outside. Bobby has completed over 25 marathons, an Ironman, and a small handful of ultra marathons.

speaker sessions

Marketing Automation Platforms - Finding The Right Partner

Fullpath • Outsell • fullthrottle.ai • Activator Dealer Solutions

Marketing automation platforms are being enhanced with first-party data management platforms (CDP/CXP) to elevate marketing outcomes. Advances in MarTech are driving better marketing results and delivery opportunities. Learn from leaders in the MAP/CDP landscape to learn which platform approach is the best fit for your dealer group.



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