Gino Cipperoni
Dealer eProcess
Gino Cipperoni, Chief Revenue Officer at Dealer eProcess has been in the automotive website/technology business for over 10 years. He has extensive experience in identifying opportunities within various markets to help dealerships drive sales, profitability, and growth. Furthermore, Gino’s gift for analyzing data, coupled with his deep knowledge of the customer journey, is integral to the success of dealer clients as well as the Dealer eProcess team. He is a regular speaker at industry events and a frequent contributor to many industry blogs and publications due to his unique take on digital marketing and no-nonsense presentation style. Gino is an avid reader, amateur guitar player, and lifelong Chicago Bears fan. He can be reached at gino@dealereprocess.com.
Discover how Digital IDs are revolutionizing the way we connect with customers…and why they are the secret sauce behind personalized marketing success.
It’s not just about tracking or understanding consumer preferences better than ever before, but about creating a tailored journey for each individual car shopper.
Forget one-size-fits-all generic marketing! Gino will show you how leveraging digital IDs allows us to tailor every interaction to suit individual preferences. From dynamic website experiences to hyper-targeted email campaigns, you’ll see how this data-driven approach is transforming engagement and driving impressive results. He’ll focus on actionable insights and real-world examples that illustrate how this data supercharges marketing
efforts, making every email, ad, and webpage feel like it’s made just for that one individual.
So, if you’re ready to supercharge your marketing efforts and deliver experiences that truly resonate with car shoppers, then join this session to take your marketing game to the next level.
Dealer eProcess
Consumers respond to personalized, relevant offers at a much higher rate than generic offers. Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.
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