Matt VanDyke is the President of Shift Digital focusing on business strategy, product portfolio expansion and client support and development. Prior to joining Shift, Matt served as CEO of FordDirect and had a number of roles at Ford Motor Company including head of US Marketing (CMO), VP Marketing, Ford of Europe and head of Global Marketing, Sales and Service for Lincoln.

Matt has more than 25 years of experience in integrated communications and brand management, digital consumer experience, revenue management, and retail go to market strategies.