Your website should function as your most productive salesperson. This session focuses on how to structure, test, and refine your online showroom to maximize lead generation and appointment conversions. From page speed and mobile experience to lead capture strategy and merchandising, you’ll learn how to identify friction points and fix them. Leave with a clearer understanding of how to turn website traffic into measurable revenue instead of missed opportunities.
Key Takeaways:
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How to identify and remove friction in the buyer journey
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Website performance metrics that directly impact conversions
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Best practices for lead capture and inventory merchandising
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Simple optimization changes that can increase appointment rates
Join this session to transform your website into a true conversion engine.
