With over 18 years of automotive experience — ranging from her family’s independent lot to major dealer groups — Lindsey Roller brings a 360-degree perspective to the industry. Having mastered roles in Sales, Service, BDC, F&I, and Management, she now bridges the gap between dealership operations and marketing psychology. As the leader of PCG Digital’s Strategic Marketing Advisory team, Lindsey specializes in website optimization and disruptive branding strategies. She helps dealers unify their vendor ecosystems to create cohesive, high-ROI marketing that cuts through the noise.

Lindsey is also a wife, mom of two, avid equestrian, business owner and amateur DIYer.