April 26-28 | Scottsdale, AZ

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The Co-Op Heist: How Dealerships Are Accidentally Stealing From Themselves
Flash Talk
Performance

The Co-Op Heist: How Dealerships Are Accidentally Stealing From Themselves

Stop losing co-op dollars and turn compliance into a competitive advantage

A high-stakes Flash Talk that reveals how dealers are unknowingly losing millions in manufacturer co-op funds every year — and exactly how to stop it. Learn the precise strategies for 2026 that deliver real-time visibility, cleaner compliance, and significantly higher recovery rates, turning co-op into a true competitive advantage.

If you’re serious about maximizing every available marketing dollar, this session is essential.

Focus Points:

  • Budget Waste, Co-Op Funds, Co-Op Tracking, Compliance Strategy, Fund Recovery, OEM Compliance

Featured Speakers

Mark Baruth
COOPABLE

Session Details:

Date:

Day One – Sunday 

Time:

5:15PM – 5:30PM

Room:

Ballroom

Featured Companies

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