Stop Guessing. Start Winning: Turning AI Into Your Dealership’s Smartest Advisor

Generative AI tools like ChatGPT are quickly making their way into dealerships, but most dealers are still using them for simple tasks like writing emails or generating ad copy. The real opportunity is much bigger.

This session explores how large language models can evolve from helpful assistants into operational tools that support daily dealership decisions. We’ll examine how dealers are currently using broad AI tools, why industry-specific models connected to dealership data are critical, and the best practices emerging from early adopters.

Attendees will learn how AI can help improve inventory decisions, marketing efficiency, and day-to-day dealership operations.

Key Takeaways:

• Understand how dealerships are currently using generative AI: Learn the most common use cases for tools like ChatGPT today and where they provide value — and limitations — inside dealership operations.
• Identify the difference between generic AI and industry-specific AI tools: Explore why AI models connected to dealership data, inventory, and market signals unlock far more operational value.
• Offer best practices for using AI as a daily operational assistant: See how top dealers integrate AI into dealership workflows to support inventory decisions, marketing actions, and operational planning.