Erin began her automotive career at the age of 15 with a temporary dealership job that turned into a lifelong passion. Over 30 years, she has held roles in Service, Parts, F&I, and Internet Sales & Marketing, eventually managing operations for a five-store group. She built a BDC from scratch and helped develop one of the area’s first dealership websites, with her team contributing 25% of the group’s sales.

In 2010, Erin joined Cobalt as a Digital Marketing Consultant, supporting Nissan dealers with lead management and digital marketing best practices. After being promoted to Program Manager she led efforts for the West, Mountain, and Central Regions before moving to drive Sales Enablement efforts for SIncro. It’s here where she discovered a passion for driving thought leadership and bagan hosting webinars to support dealers with Google Analytics, website proven practices, and more. Following Sincro’s acquisition by DealerOn, Erin transitioned to the Marketing team as Director of Marketing, and just launched a new webinar series in February.

Outside of work, Erin enjoys time with her 13-year-old daughter and twin 8-year-old boys.