Gray Scott is a nationally recognized automotive marketing strategist and founder of The Digerati Group, a consulting and technology firm specializing in AI-driven growth systems for dealership groups.
With more than 15 years in automotive retail, Gray operates at the intersection of marketing strategy, data infrastructure, and operational execution. Since 2017, he has integrated AI, automation, identity resolution, and scalable tech stacks into dealership ecosystems, transforming fragmented vendor stacks into measurable growth engines.

He has led rapid digital transformations across multi-rooftop organizations, rebuilt marketing infrastructure at scale, and executed national campaigns that blend creative precision with machine learning optimization. Known for his metrics-first mindset, Gray focuses on one outcome: measurable ROI.

Today, when not in a full time role, he serves as a strategic CMO and advisor to leading dealer groups; helping organizations modernize marketing operations, clean their data foundations, and deploy AI systems that drive efficiency, visibility, and revenue growth in an increasingly digital retail environment.