Lauren Donalson is the CEO of PureCars, the leading customer data and marketing platform.

Lauren entered the automotive industry serving in various Fixed and Variable Operations roles in her family’s dealership group in Southeast Texas. She  joined GS Marketing, helping to launch Toyota’s first ever Lifecycle Marketing program across 1,000+ rooftops.  She later managed the front-end and parts and service marketing for Toyota dealerships and sister stores in the Boston and New York regions.  Lauren entered PureCars as an Enterprise Account Manager in the New England / Northeast territories, and has ascended the ladder over the course of her decade at PureCars, serving in various leadership capacities culminating in her position as President and Chief Operating Officer.

Lauren is a frequent speaker at major national automotive conferences and in 2021, she was recognized in AutoSuccess magazine’s first-ever “Women at the Wheel” class — a tribute to women who are making a difference in the automotive industry.