Shaun is a subject matter expert in dealership communication strategy and automotive AI, helping stores identify missed opportunities and implement the right mix of Sales AI, Chat AI, Call AI, automations, and reporting to improve performance. At Matador, he works closely with dealer teams on discovery, demos, rollout strategy, and real-world execution, with a focus on creating more conversations, more appointments, and a stronger customer experience. His ability to connect dealership process with practical AI solutions makes him a trusted advisor to both individual stores and dealer groups.