Tessa Nadik, AVP of Product Management at Cox Automotive, leads strategy across Autotrader, Kelley Blue Book, Dealer.com, and Cox’s advertising and consumer experience platforms. She is a recognized industry voice on Generative Engine Optimization (GEO) and AI-powered discovery, advising on how AI is reshaping visibility, consumer behavior, and digital retail performance.

In addition to her strategic leadership, Tessa is a sought‑after speaker and advisor who helps dealerships and technology partners navigate the evolving intersection of AI, search, and consumer engagement. Her work emphasizes practical applications of emerging technologies that drive measurable results, from optimized search experiences to next‑generation conversion strategies, positioning her as a forward‑thinking driver of innovation in automotive digital marketing.