Zach Billings is a seasoned automotive digital marketing strategist with over 15 years of hands-on experience working alongside hundreds of dealerships nationwide. Known for cutting through industry hype with data and real-world performance insight, Zach specializes in search strategy — from SEO and SEM fundamentals to the evolving impact of AI-driven search. A trusted voice at industry conferences, he is passionate about helping dealers separate signal from noise, eliminate wasted spend, and make smarter, evidence-based marketing decisions.

Beyond his hands-on work with dealerships, Zach is a recognized thought leader in automotive digital marketing, frequently sharing insights on emerging search trends, AI applications, and performance optimization strategies. He advises agencies and dealer partners on how to leverage technology and data-driven tactics to improve visibility, drive conversions, and create more measurable marketing outcomes, making him a go-to resource for actionable guidance in an ever-evolving digital landscape.