Jason Monaghan
Wikimotive
Zach started his automotive career in retail in 2009, transitioning to the vendor space when co-founding Wikimotive.
A practitioner of automotive SEO since before the industry knew what it was, Zach has honed his skills in automotive marketing for over a decade overseeing the marketing performance of top 10 national dealers, and leading the way to over $100MM in added dealer profitability.
Zach now oversees performance and accountability for Wikimotive’s elite clients, and educates dealers throughout North America on marketing best practices and how to avoid waste, while growing market share.
Whether you’re a stakeholder with limited digital knowledge or a seasoned marketing director you will learn things in this workshop! SEO vendors in automotive talk a big game but tend not to drive ROI. Why is that? We pull back the curtain on what really works and what doesn’t in modern SEO, the pros and cons of AI use, and tricks no one is talking about for measuring the impact of SEO solutions or internal strategies.
Wikimotive
Wikimotive
What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.
BZ Consultants Group
Generations Digital
Newton Motor Group
Ruge’s Auto Group
Wikimotive
© Pasch Group 2023 | All Rights Reserved
Privacy Policy • Terms & Conditions