April 26-28 | Scottsdale, AZ
We established the Digital Marketing Strategies Conference to foster a community where automotive professionals can exchange ideas, inspire each other, and make new connections. Years later, the Digital Marketing Strategies Conference has grown into a premier event in the automotive sector, notorious for hard-hitting strategies and conversations around innovation. We’ve hosted over 400 speakers and welcomed thousands of attendees ranging from Fortune 500 executives to single-point store managers and some of the industry’s most celebrated innovators.
Our attendees share our belief that automotive digital marketing is an ever-evolving skill that drives better service, personalization, and sales. Each year, we focus on bringing you the latest strategies, technologies, and proven results. Our event is designed to deliver engaging experiences, practical education, and solutions you can put to work at your dealership right away.
See all the advancements we’ve made in the past year to continue providing you with the best experience we can. We look forward to welcoming you to Scottsdale, Arizona, on April 27th to take advantage of everything the Digital Marketing Strategies Conference offers.
Discover how AI is transforming the way dealers operate. This track shows you how to assemble and leverage the right AI tools to improve follow-up, convert more leads, and streamline your sales and marketing workflows. Learn which tools are worth your time, how to integrate them effectively, and how to avoid common pitfalls that slow down performance.
Sessions Include:
Curating Your AI Toolbox
Search isn’t just about Google anymore. Explore how dealers can stay visible across AI-driven discovery, generative search, and emerging discovery surfaces powered by large language models. Learn strategies to optimize your website, inventory, and content so customers find you—wherever they interact with AI-powered tools, marketplaces, or the intelligent systems shaping the 2026 buying journey.
Sessions Include:
Searching for Answers in an LLM World
Building the right audience is more critical than ever. This track covers how to collect, organize, and activate marketing audiences that actually convert. From first-party data to third-party solutions, you’ll learn strategies to target the right shoppers, retain ownership of your data, and make marketing decisions based on performance rather than guesswork.
Sessions Include:
How to Build (or Buy) Effective Marketing Audiences
Your dealership website is your most important salesperson online. Learn how to audit, optimize, and structure your site so it drives leads instead of letting them slip away. This track covers performance, user experience, lead capture, and data integrity—ensuring your website works as hard as your team does to turn traffic into real sales.
Sessions Include:
Optimizing Your Online Showroom for Success
Uncover What’s Slowing Your Website and Stealing Leads
Our event team is dedicated to crafting a schedule packed with actionable content while keeping the energy high and your mind engaged. This year, we’ve fine-tuned the experience with seamless transitions between mainstage sessions, energizing breaks, recreational activities, and shorter, impactful sessions—giving you the perfect balance of dynamic learning and diverse content exploration.
Your feedback spoke loud and clear: guests wanted more hands-on, educational experiences. In response, we’ve elevated our workshop sessions. With 15 workshop sessions scheduled and just three different content focuses per block, you’ll now enjoy a deeper, more focused dive into the content that matters most to you.
15 workshop sessions total
3 sessions per workshop block, 5 blocks
9 hours total of hands-on education
We’re proud to launch the Automotive Marketing Professional (AMP) Awards, celebrating the marketers, teams, and dealerships that are truly setting the standard in automotive. This is your chance to spotlight the people and projects making a measurable impact, inspire your peers, and get recognized for the work that’s driving the industry forward.
We want every session to be as clear, engaging, and easy to follow as possible. That’s why we’ve upgraded the main ballroom with a massive video wall, ensuring that every chart, graph, and visual insight is visible from anywhere in the room. No matter where you’re seated, you’ll be able to see and absorb the content without strain, making it easier to focus on the strategies and ideas that matter most.
Our goal is to deliver a professional, modern environment that keeps pace with industry standards and supports meaningful learning. From keynote presentations to deep-dive sessions, the space is designed to help you fully engage, retain more information, and get the most out of every moment. Because when it comes to learning and connecting at scale, having the right setup makes all the difference.
The 2026 Digital Marketing Strategies Conference has made its home at the luxurious Westin Kierland Resort & Spa. Set in vibrant and scenic Scottsdale, Arizona, this venue was carefully chosen to merge excitement with functionality to promise an unforgettable experience for all attendees. With its stunning landscapes and resort-style amenities, the Westin Kierland offers the perfect backdrop for both learning and leisure, promising a conference like no other.
Westin Kierland Resort & Spa boasts a blend of contemporary luxury and classic comfort, providing an ideal setting for professional growth and relaxation. Attendees can enjoy world-class golf courses, a rejuvenating spa, and multiple pools—each designed to help you unwind after engaging sessions. The resort’s commitment to exceptional service ensures a seamless experience, from the state-of-the-art conference facilities to the gourmet dining options that cater to all tastes.
In previous DMSC gatherings, such as our notable events in Napa Valley, CA, we’ve always included activities designed to rejuvenate the mind after days filled with intense learning. For the 2026 Digital Marketing Strategies Conference, we’re excited to enhance this tradition. Our team has carefully scheduled two engaging activities within the agenda, offering attendees unique opportunities to relax, network, and have fun. These specially planned events are perfect for forging new connections and unwinding in a relaxed setting, ensuring a well-rounded conference experience.
Swing into action at our exclusive Golf Tournament, hosted on the breathtaking courses of the Westin Kierland. This shotgun-style event features foursomes for a blend of friendly competition and unparalleled networking opportunities. Enhance your conference experience by teeing off with fellow attendees, enjoying not just the game but also fun extras that make our tournament truly unique. Remember to sign up for the tournament when you purchase your conference ticket, as this add-on option is available during the checkout process.
Dive into the fast-paced action at our Pickleball Tournament, organized on scene at the Westin Kierland. This recreational event is structured with teams of two, offering an exciting mix of competition and networking. Join fellow attendees to paddle your way through matches that promise not just exercise but also a fantastic opportunity to make lasting connections. Make sure to sign up for the tournament when purchasing your conference ticket, as this is an optional add-on during the checkout process.