Gino Cipperoni is the Director of Digital Marketing Sales for Dealer eProcess. He has been in the digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers, from large dealer groups to smaller independents, identify and take advantage of opportunities within their own markets; helping them drive sales and grow their businesses. Gino is a regular speaker at industry events, and a frequent contributor to many industry blogs and publications.
Topic: “Automotive is a Digital Warzone, Do You Have The Right Weapons?”
Automotive sales has always been a battle of who can outsell who. These days, this war is fought on the “Google Battleground.” In this session, I’ll show you how to identify if you’ve got the right “digital weapons” and strategies to win the war in your market.