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Education Tracks

Sales track

Provide an equally positive and complementary experience for buyers both digitally and in the showroom.

more information will be available soon!

Positions Who Will Benefit the Most

Sales Managers

General Managers

Dealer Principals

Desk Managers

some topics you could see in this track

topics coming soon, stay tuned!

speakers focused on this track

track based sessions

Conversational Commerce: Now That's a New Buzz Word...

Presented by DriveCentric

In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.

9:00am

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Day 2

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Workshop

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Room 401

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

Creating a Modern Internet Sales Process

Automotive Marketer Certification Courses

Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.

1:30pm

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Day 3

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Learning Lab

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Room 403-404

Marketing

Data

Sales

Beyond

|

|

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Waterloo Exhibit Hall

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Sponsored by:

agenda sessions coming soon, stay tuned!

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