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2024 submissions open

CAMPAIGN TRAILBLAZER AWARDS

06 . 04 . 24

austin . tx

For Dealerships at Tier Three

For Dealerships at Tier Three

celebrating automotive marketing success

Rev up your engines and get ready to celebrate trendsetters in automotive digital marketing! The Campaign Trailblazer Awards are here to recognize masterful marketing, spotlighting the best campaigns that are driving results and setting new standards.

Redefining campaign success

Redefining campaign success

Burn your mark in the industry

In a landscape overflowing with color-by-numbers marketing, it’s easy to get lost in the noise. But fear not! We’re cutting through the clutter to find the campaigns that truly stand out. From captivating creative to flawless execution, we’re on the hunt for the game-changers who are redefining automotive marketing.

Submit your winning campaign

Submission Deadline – April 19, 2024

Think your campaign has what it takes to leave a lasting impression? Submit your trailblazing campaign and join us in celebrating automotive professionals who are leading the charge in digital marketing excellence.

Campaigns should demonstrate innovation and excellence in:

Creativity

Execution

Measurement

Impact

How It Works

• Film a 2-5 minute video explaining your innovative campaign
• Submit your campaign using the application above
• Brian Pasch will review & score your campaign
• Submissions deadline – April 19th
• Finalists will be selected at the end of April
• Videos will be presented during the Awards Ceremony at DMSC
• Finalist must be present at the event to accept their award
• Prizes will be awarded to the top three campaigns

Judging Criteria

Creativity

20pts

Measurement

20pts

Execution

20pts

Impact

20pts

Prizes

First Place

$3,000

Second Place​

$1,500

Third Place

$1,000

All Three Winners Also Receive:

• The Coveted CTA Trophy
• Promotional Marketing
• Industry Recognition

Details

Date

June 4, 2024

Time

12:30pm

Event Day

Tuesday – Day 3

frequently asked questions

We request that videos remain within a 5-minute limit to ensure our awards ceremony stays on schedule. Any video exceeding this duration will be truncated at the 5-minute mark

Yes, however we will only select one campaign from each dealership. We will select the highest scoring campaign to be entered into the finalists.

Yes, winners must be present at the event to accept the awards.

Certainly! We understand that some individuals or organizations may prefer to donate the funds to a charitable cause. If you would like to explore the possibility of donating the cash prize instead, please reach out to our team, and we will be happy to discuss the available options and accommodate your preference, if feasible.

the road to recognition starts here

Judging Criteria

Creativity

20pts

How unique was the strategy?

Execution

20pts

How were the campaigns deployed and across how many channels?

Measurement

30pts

How well was the campaign set up to measure conversions or results?

Impact

30pts

What was the Return on Ad Spend (ROAS) or impact to the business?