April 26-28 | Scottsdale, AZ
In this episode, Brian Pasch sits down with Jason Wiley, Chief Strategy Officer at PureCars, to unpack the strategy behind the AutoAlert acquisition and what it means for dealers. This move combines PureCars’ strengths in digital advertising and CDP (AutoMiner) with AutoAlert’s proven expertise in data mining and campaign execution—creating a powerful, unified lifecycle marketing platform. Dealers will gain deeper insights, better integrations, and a more streamlined way to activate first-party data across sales and service. If you’re looking to reduce vendor complexity and improve marketing ROI, this conversation highlights a major shift toward true end-to-end customer lifecycle management.
PureCars CEO Lauren Donalson will be at DMSC to answer dealer questions as well!
In this episode, Brian Pasch sits down with Jason Wiley, Chief Strategy Officer at PureCars, to break down the strategy behind the acquisition of AutoAlert. The conversation focuses on how the combined companies aim to deliver a more unified approach to dealership data, marketing activation, and customer lifecycle management.
Jason explains that the acquisition was driven first by people and culture. AutoAlert’s strong dealer relationships, in-store support model, and field team presence aligned closely with PureCars’ growth strategy. The addition significantly expands PureCars’ physical footprint and ability to work directly with dealerships across the U.S. and Canada.
Prior to the acquisition, PureCars had already invested heavily in data infrastructure through its AutoMiner CDP, helping dealers unify and activate first-party data. AutoAlert adds a highly refined campaign execution engine, giving dealers the ability to turn insights into action faster through proven marketing workflows and automation.
The combination addresses a common dealership challenge: having access to data without a clear way to activate it. By integrating AutoAlert’s campaign expertise with PureCars’ data platform, dealers gain a more complete solution that connects data hygiene, audience segmentation, and multi-channel marketing execution.
Dealers often struggle with disconnected vendors, overlapping tools, and limited integration between systems. Jason highlights that this move is designed to simplify that environment—giving dealers a more centralized platform where data, insights, and execution can work together without constant manual coordination.
A key advantage of the acquisition is the ability to better support the full customer lifecycle. AutoAlert brings strong capabilities in service lane marketing and post-sale engagement, allowing PureCars to extend its data-driven strategy beyond sales into service, retention, and long-term customer value.
Interestingly, fewer than 10% of dealers were using both PureCars and AutoAlert prior to the acquisition. This creates a significant opportunity for dealers to combine data and activation tools for improved performance, while also giving PureCars room to expand its integrated offering across its customer base.
Jason emphasizes that the platform is designed to work alongside existing agency partners and vendor relationships. Dealers are not forced into an all-or-nothing approach, allowing them to adopt new capabilities while maintaining trusted partnerships for strategy, creative, or additional services.
Looking ahead, PureCars’ vision is to provide end-to-end lifecycle management across sales and service. This includes unified data visibility, transparent reporting, and coordinated communication strategies that improve marketing efficiency, reduce waste, and increase long-term customer value.
The broader takeaway for dealers is the continued shift toward owning and activating first-party data. As marketing costs rise and complexity increases, platforms that can unify data, provide transparency, and execute campaigns effectively will play a critical role in dealership growth and profitability.
