DMSC Brand Assets & Resources
Logo & Brand Marks
Color Palette
#000000
Pure Black
Base
#787BE5
Periwinkle
Primary
#000AFF
Electric Blue
Secondary
#90158D
Magenta
Tertiary
#FA900B
Tangerine
Accent
#191930
Deep Navy
Accent
Typography
Primary Font
Articulat CF
This font family is the primary brand font for the DMSC brand. Articulat CF contains a wide variety of weights and styles, and can be used as needed to display hierarchal differences.
*Adobe Creative Cloud License Required
Accent Font
IBM Plex Mono
This font family acts as an accent brand font for the DMSC brand. IBM Plex Mono creates a visual differentiator to help break up large collections of our primary brand font.
*Open Source from Google Fonts
Fallback Font
Helvetica
This font family acts as an fallback font for Articulat CF. This font can be found and utilized in most mainstream tech programs if Articulat CF is not accessible natively in the program.
*Available in select programs
Brand Styles & Imagery
Rounded Corners
The DMSC brand utilizes rounded shapes and corners for all assets. Depending on size and display use, typically corners are rounded at 4-10px and some accent elements feature full-circular formats.
Material Icons
The DMSC brand utilizes Google’s Material Symbols for the primary usage of symbols and icons. System icons are designed to be simple, and expressive. Each icon is reduced to its minimal form.
Hi-Res Imagery
The DMSC brand aims to utilize high-resolution photography and imagery where possible. Any imagery must not impede brand elements and should work cohesively with our brand colors.