From Search to Showroom: Mastering Google Ads for Dealers in 2026

In this workshop, we’ll cover everything you need to know to run a successful Google Ads strategy for automotive in 2026. We’ll walk through beginner- and intermediate-level best practices for launching and structuring accounts, building a market-specific Google Ads strategy, setting up meaningful conversion tracking, and understanding what’s next for paid search. Dealers will leave with a strong foundation in how Google Ads drives real impact to their dealership’s bottom line, how to develop a strategy that works for their market, and how to measure true performance—no fluff, just results.

Key Takeaways:

• Learn how to build a high-impact Google Ads strategy that drives real dealership results
• Understand which metrics actually matter—and how to measure true performance
• Gain insight into how paid search is evolving and how to adapt your advertising to meet today’s consumers
• Introduce dealers to how OEM-mandated Google Ads can be executed within these strategic frameworks