How to Build (or Buy) Effective Marketing Audiences

Strong marketing starts with the right audience. This session covers how to collect, organize, and activate data that actually converts. You’ll explore the pros and cons of building first-party audiences versus leveraging third-party solutions, and how to maintain control of your data in a privacy-focused world. Learn how to align audience strategy with dealership goals, measure performance accurately, and eliminate wasted spend caused by poor targeting.

Key Takeaways:

• The difference between first-party and third-party audience strategies

• How to structure and segment data for better targeting

• Ways to protect and retain ownership of your customer data

• How to measure audience performance beyond impressions and clicks

Join this session to build smarter audiences that drive measurable results.