Preparing Your Dealership for The Future

AI search, local discovery, LLM commerce, and leveraging AI to improve your sales and service processes. Retail is going through a massive evolutionary change. What are the experts saying your dealership needs to do to be ready?

The way customers discover dealerships is changing fast. As large language models reshape search behavior, visibility now extends beyond traditional SEO. Dealership employees are being asked to change as well. How can employers scale training to allow their employees (sales and marketing) to leverage AI and LLMs to provide better answers for customers? We invited some industry leaders, across retail specialties, to share what the future retail operations strategies need to include.

Key Takeaways:

• AI-driven search and customer reviews are changing how customers are matched with local dealers, so what should dealers do?
• Dealers need to scale employee training since AI tools and software is changing so fast. The keys for training and retention efforts in sales, service, and marketing.
• Finding the balance between human engagement and AI; the blueprint which is being studied.
• How to future-proof your dealership.

Join this session to ensure your dealership shows up in the next generation of search.