As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah Ciociola leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department, while overseeing the agency’s internal marketing initiatives. Sarah is also a prominent speaker, representing PCG Digital at various automotive conferences, 20-groups, and non-automotive events nationwide, where she shares her expertise in digital marketing.

What excites Sarah most about leading the Paid Media division is the opportunity to create cohesive, cross-channel marketing experiences for the agency’s dealer clients while driving innovative digital strategies throughout the automotive industry. She is passionate about pushing digital innovation forward within automotive and takes pride in the agency’s ongoing efforts to push the boundaries and advance the field.